By Rita Bhowmick (Dhaka Bureau)
In a decisive move to combat a rising measles and rubella outbreak, the Government of Bangladesh, in collaboration with UNICEF, the World Health Organization (WHO), and Gavi, the Vaccine Alliance, has launched a large-scale emergency vaccination campaign. The initiative aims to protect over 1.2 million children aged 6 months to 5 years across 30 upazilas in 18 high-risk districts.
The resurgence of measles in Bangladesh has raised significant alarms, particularly in densely populated urban centers and remote areas where the virus spreads rapidly. Acknowledging the urgency, the Ministry of Health and Family Welfare has implemented immediate measures to curb the transmission.
Sardar Md. Sakhawat Husain, Honorable Minister for Health and Family Welfare, stated: ‘In response to the current measles outbreak, the Ministry has taken swift and effective action. Our goal is to reach every single child and safeguard their lives. I extend my sincere gratitude to UNICEF, Gavi, and WHO for their technical support and for ensuring the rapid supply of vaccines.’
A central pillar of this campaign is reaching ‘zero-dose’ children- those who have never received a single vaccine- and those who have missed routine immunization schedules. Special emphasis is being placed on Dhaka and Cox’s Bazar, where high population density and mobility significantly increase the risk of severe health outcomes.
Rana Flowers, UNICEF Representative in Bangladesh, expressed deep concern over the situation- ‘This resurgence highlights critical immunity gaps that have left thousands of children vulnerable. Particularly alarming is the infection rate among infants under nine months who are not yet eligible for routine vaccination. With coordinated and immediate action, we can contain this surge and protect the youngest members of our society.’
The campaign represents a powerful example of international cooperation:
Gavi: Providing essential funding and supporting vaccine procurement.
UNICEF: Leading the logistics of vaccine delivery, strengthening cold chain systems, and engaging communities to ensure high turnout.
WHO: Offering technical oversight and ensuring the campaign meets international safety and quality standards.
Dr. Ahmed Jamsheed Mohamed, WHO Representative to Bangladesh, described the measles-rubella vaccine as one of the world’s safest and most effective defenses. He urged all parents and caregivers to bring their children to the nearest vaccination center without delay.
While Bangladesh has a strong history of high immunization coverage, experts warn that even minor disruptions can lead to dangerous immunity gaps over time. This emergency response is not just about addressing the current crisis; it is part of a broader strategy to strengthen the national health infrastructure and build resilience against future health emergencies.
Dirk Gehl, Gavi’s Senior Country Manager for Bangladesh, noted: ‘The loss of lives in this outbreak is a tragic reminder of how deadly measles can be when immunity gaps persist. We must work together effectively to bring this situation under control.’
As thousands of frontline health workers and volunteers take to the field, the message is clear: no child should be left behind. Pressenza views this mobilization as a vital step toward ensuring the fundamental right to health for every child in Bangladesh.
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The author:
Rita Bhowmick: Senior journalist and Correspondent, Pressenza- Dhaka Bureau.